Season 11 Episode 3

Why Are Protein Products Such a Big Deal?

Protein: from balls to powder, it seems to be dominating our lives these days. In this episode we take a look at the science behind it, before delving a little deeper into the current ‘trend’ for protes to try and work out what all the fuss is about. We discuss some of the strangest products out there, – protein beer anyone? – as well as the pasta helping kids get their daily fill of protein. What about you guys? Do you buy protein products, or do you try to get it in your meals? And do you think protein is really the hero it’s made out to be? Comment below!

 Best soundbite: “Balls, they’re everywhere… and they’re delicious!” – Barry Taylor

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Protein certainly isn’t going anywhere: the market is projected to reach $14.5bn by 2023, more than half as much as the global market in breakfast cereal! But do you think this recent interest in protein is a good thing or a bad thing?

We Don’t Need Nearly As Much Protein As We Consume 

How Much Protein Do You Need Every Day?

Protein Mania: the Rich World’s New Diet Obsession

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