In today’s episode, we take a closer look into food brands and why their names and products are so carefully chosen. How big of a role do these names play when we go to the Supermarket – are we tricked into buying things because they have more appealing names? After all, rainbow trout outsells brown trout 5:1! From food shopping to dining out, we uncover the importance of names and how consumer purchase habits are influenced by this. We also have a good laugh with some real rebranding failures… Pasta Hut, really?! How important is a name for you? Based on what you read on a menu or on packaging, are you really influenced by what you see? Comment below!
Best soundbite: “Salad cream is one of the most universally applicable lubricants known to man” – Jamie Spafford
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We delve into the world of PR and marketing in relation to branding, looking particularly at popular brands that change their name for short periods of time – is this a big whopping branding mistake or a clever PR stunt?
Tangerine vs Orange: https://www.healthline.com/nutrition/tangerine-vs-orange#family Pasta Hut’s
Rebrand: https://www.telegraph.co.uk/news/uknews/3145545/Pizza-Hut-to-become-Pasta-Hut.html Cif’s
Corona Beer Affected By Coronavirus?: https://www.barrons.com/articles/corona-beer-coronavirus-abinbev-constellation-brands-51583165067
If you want to contribute ideas or want to hear us discuss a particular topic then email us at podcasts@sortedfood.com