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In today’s episode, we take a closer look into food brands and why their names and products are so carefully chosen. How big of a role do these names play when we go to the Supermarket – are we tricked into buying things because they have more appealing names? After all, rainbow trout outsells brown trout 5:1! From food shopping to dining out, we uncover the importance of names and how consumer purchase habits are influenced by this. We also have a good laugh with some real rebranding failures… Pasta Hut, really?! How important is a name for you? Based on what you read on a menu or on packaging, are you really influenced by what you see? Comment below!
Best soundbite: “Salad cream is one of the most universally applicable lubricants known to man” – Jamie Spafford
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”27px|0px|11px|0px” _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.0.72″][wcm_nonmember]<!– [et_pb_line_break_holder] –><img src=”https://cdn.sorted.club/wp-content/uploads/2020/01/FYE_2020_thin.jpg” style=”width: 100%” /><!– [et_pb_line_break_holder] –><div style=”position: absolute; top: 50%; left: 50%; width: 320px; height: 180px; margin-top: -105px; margin-left: -160px; background-color: #fff; border-radius: 20px; padding: 20px; display: table;”><!– [et_pb_line_break_holder] –><div style=”text-align: center; display: table-cell; vertical-align: middle”><!– [et_pb_line_break_holder] –><h3 style=”font-weight: bold”><!– [et_pb_line_break_holder] –>Upgrade to Unlock<!– [et_pb_line_break_holder] –></h3><!– [et_pb_line_break_holder] –><p>Podcasts are only available to Club members</p><!– [et_pb_line_break_holder] –><p><a href=”/sign-up” style=”font-weight: bold”>Click here to upgrade</a></p><!– [et_pb_line_break_holder] –></div><!– [et_pb_line_break_holder] –></div><!– [et_pb_line_break_holder] –>[/wcm_nonmember]<!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –>[wcm_restrict]<!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><iframe width=”100%” height=”166″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/825685126%3Fsecret_token%3Ds-RQreGHTz5rj&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/sortedfood” title=”Sorted Food” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Sorted Food</a> · <a href=”https://soundcloud.com/sortedfood/s10e7-how-do-names-of-foods-and-brands-affect-your-perception-of-them/s-RQreGHTz5rj” title=”S10E7 How Do Names of Foods and Brands Affect Your Perception of Them?” target=”_blank” style=”color: #cccccc; text-decoration: none;”>S10E7 How Do Names of Foods and Brands Affect Your Perception of Them?</a></div><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –>[/wcm_restrict][/et_pb_code][et_pb_text _builder_version=”3.0.72″][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”11px|0px|27px|0px” _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.72″] Sync up Feast Your Ears with your podcast app so you can listen to this episode on the go. To set this up head here. [/et_pb_text][et_pb_image src=”https://cdn.sorted.club/wp-content/uploads/2019/01/Podcasts.png” url=”https://sortedfood.com/podcasts/” max_width=”250px” _builder_version=”3.0.72″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_accordion _builder_version=”3.0.72″ custom_css_toggle=”border-radius: 20px;||overflow: hidden;||box-shadow: 1px 1px 1px lightgrey;” custom_css_open_toggle=”border-radius: 20px;||overflow: hidden;||box-shadow: 1px 1px 1px lightgrey;”][et_pb_accordion_item title=”Something to make you think…” _builder_version=”3.0.72″ open=”on”]
We delve into the world of PR and marketing in relation to branding, looking particularly at popular brands that change their name for short periods of time – is this a big whopping branding mistake or a clever PR stunt?
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Tangerine vs Orange: https://www.healthline.com/nutrition/tangerine-vs-orange#family Pasta Hut’s
Rebrand: https://www.telegraph.co.uk/news/uknews/3145545/Pizza-Hut-to-become-Pasta-Hut.html Cif’s
Corona Beer Affected By Coronavirus?: https://www.barrons.com/articles/corona-beer-coronavirus-abinbev-constellation-brands-51583165067
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