Here is a notification of exciting things happening
In today’s episode, we take a closer look into food brands and why their names and products are so carefully chosen. How big of a role do these names play when we go to the Supermarket – are we tricked into buying things because they have more appealing names? After all, rainbow trout outsells brown trout 5:1! From food shopping to dining out, we uncover the importance of names and how consumer purchase habits are influenced by this. We also have a good laugh with some real rebranding failures… Pasta Hut, really?! How important is a name for you? Based on what you read on a menu or on packaging, are you really influenced by what you see? Comment below!
Best soundbite: “Salad cream is one of the most universally applicable lubricants known to man” – Jamie Spafford
[wcm_nonmember]<!– –><img src=”https://cdn.sorted.club/wp-content/uploads/2020/01/FYE_2020_thin.jpg” style=”width: 100%” /><!– –><div style=”position: absolute; top: 50%; left: 50%; width: 320px; height: 180px; margin-top: -105px; margin-left: -160px; background-color: #fff; border-radius: 20px; padding: 20px; display: table;”><!– –><div style=”text-align: center; display: table-cell; vertical-align: middle”><!– –><h3 style=”font-weight: bold”><!– –>Upgrade to Unlock<!– –></h3><!– –><p>Podcasts are only available to Club members</p><!– –><p><a href=”/sign-up” style=”font-weight: bold”>Click here to upgrade</a></p><!– –></div><!– –></div><!– –>[/wcm_nonmember]<!– –><!– –>[wcm_restrict]<!– –><!– –><iframe width=”100%” height=”166″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/825685126%3Fsecret_token%3Ds-RQreGHTz5rj&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/sortedfood” title=”Sorted Food” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Sorted Food</a> · <a href=”https://soundcloud.com/sortedfood/s10e7-how-do-names-of-foods-and-brands-affect-your-perception-of-them/s-RQreGHTz5rj” title=”S10E7 How Do Names of Foods and Brands Affect Your Perception of Them?” target=”_blank” style=”color: #cccccc; text-decoration: none;”>S10E7 How Do Names of Foods and Brands Affect Your Perception of Them?</a></div><!– –><!– –>[/wcm_restrict] Sync up Feast Your Ears with your podcast app so you can listen to this episode on the go. To set this up head here.
We delve into the world of PR and marketing in relation to branding, looking particularly at popular brands that change their name for short periods of time – is this a big whopping branding mistake or a clever PR stunt?
Tangerine vs Orange: https://www.healthline.com/nutrition/tangerine-vs-orange#family Pasta Hut’s
Rebrand: https://www.telegraph.co.uk/news/uknews/3145545/Pizza-Hut-to-become-Pasta-Hut.html Cif’s
Corona Beer Affected By Coronavirus?: https://www.barrons.com/articles/corona-beer-coronavirus-abinbev-constellation-brands-51583165067
If you want to contribute ideas or want to hear us discuss a particular topic then email us at podcasts@sortedfood.com
