In today’s episode, we take a closer look into food brands and why their names and products are so carefully chosen. How big of a role do these names play when we go to the Supermarket – are we tricked into buying things because they have more appealing names? After all, rainbow trout outsells brown trout 5:1! Best Soundbite: “Salad cream is one of the most universally applicable lubricants known to man” – Jamie Spafford | Facebook | Instagram |Twitter