Today we delve into the world of ‘fad’ diets and celebrity-endorsed trends and discuss the scientific and research-led approach to dieting as a lifestyle. But the big question we have is why do we see such a cult following in certain diets? Best soundbite: “Ebbers! You can’t go to the theatre without having half a bottle of Sauvignon Blanc in between each act.” – Jamie Spafford | Facebook | Instagram |Twitter