FOOD iD

The journey to becoming an awesome home cook requires you to increase your knowledge and skills in all areas of planning, shopping and cooking. After 12 years of conversations with a global community, we realised that not only is everyone at a different stage on their journey, but we all have a different approach to thinking about food.

We spent a few months alongside some of our squad members developing a new tool to help our community better understand their personal approach to food as a platform to build from. Designed as a fun questionnaire, much like the Meyer-Briggs Personalities or Love Languages test, Food ID helps you to identify what your current approach to food is and highlights areas that might help you along the journey to becoming an awesome home cook.

Where it gets really smart is when you combine your own results with those of someone you live with - a friend/family member/partner - and can therefore understand how to work better together and help each other become awesome home cooks too.