We’re going on the road and we have an exciting new partner to announce!
NBC’s TODAY Show will be following our journey across the U.S. for the first leg of our Lost and Hungry tour!!
We will be LIVE on the TODAY Show in New York City announcing the start of the tour on Thursday 23rd April, and the TODAY anchors will also be checking in with us once a week to see how we’re getting on as we tour around the U.S.!!
The TODAY Show has been running for over 60 years in the U.S. and is something of an institution… So we’re massively excited to become a part of it for a while!!
Every week we’ll be opening up the conversation about where to go and what to eat to their millions of viewers, and we’ll either send them a video showing what we’ve been up to, or we’ll be in their studio cooking up some of the food we’ve been discovering. In other words, your suggestions for where to go, what to eat, and what our forfeits should be could end up on The TODAY Show… Nice!
You’ll be able to watch these segments live on the show or online afterwards. So if you’re not in the U.S., FEAR NOT, all the videos and performances will be available online so you won’t miss out! You can find them on TODAY.com or their YouTube channel, YouTube.com/TODAY.
This is the biggest thing we’ve ever done and we are thrilled to work with YOU – our SORTED community – to make it happen. Be sure to check in with us each day to uncover new challenges and ways for you to be a part of the Lost and Hungry tour!
Follow #LostandHungry on SORTEDfood:
Follow TODAY’s Coverage of #LostandHungry:
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