ANNOUNCEMENT – Let’s get people cooking again!

If you’ve been around SORTEDfood for any length of time, you’ll know that we don’t do ‘serious’ very often… But when we do, it’s usually for a good reason! Today we have a good reason.

As the video above explains, we’ve been doing this for the last 7 years and have had an absolute ball. None of us ever expected it to take off like this, and now we find ourselves with more than 2.2 million people around the world signed up to be a part of this conversation, and a team of 15 people at our studio in London all working to make SORTEDfood as powerful as it can be for the people who matter – you.

A little while ago, we asked you why you had subscribed… and, much like a click baiting article, we were shocked by some of the answers… It turns out that a lot of people were using SORTEDfood as a way of learning how to cook.

This scared us.

What’s going wrong in the world that means people are relying on 4 blokes (idiots) off the internet to build their cooking knowledge?

It’s been 11 years since we left school, most of us without any cooking knowhow, and with massive campaigns led by chefs, celebrities and the media, we (apparently naively) assumed that things were getting better… But that’s simply not the case.

Shortly after this revelation we had a chance meeting with the Co-op, who were able to draw a lot of parallels between SORTEDfood and the way they started over 170 years ago… Basically, created by people who wanted to start an organisation whose whole purpose was to support members of their local community… Sounds familiar, right?

They agreed that the issues we’d noticed around cooking needed investigating, so Co-op commissioned some research that looked at the state of cooking in the UK… Here are some of the top-line results:

• There’s been a 54% decrease in home cooking over the last 30 years

• Only 16% of 16-34 year olds learnt to cook at school, with 48% relying on their parents

• 24% of 20-34 year olds don’t think they’ll ever learn to cook

• Cooking, and in particular baking, is now considered a hobby rather than a necessity

(You can see the full report from Co-op HERE)

WP Cooking Gap

The research showed us that the problem is bigger than we expected, affecting millions of people in the UK and countless numbers around the world.

So why, you might be asking, is this such a big deal? So what if people can’t or don’t want to cook? They can get their food from a million different places.

Well, of course they can… But there’s bigger problems that this can lead to…

Health – When you cook from scratch, you know exactly what goes into your food – how much sugar, butter, salt etc… Otherwise, who knows what’s been put in there? That’s a scary thought! Not forgetting that obesity is at record levels around the world… Knowing how to cook enables you to take back control of what you’re eating and therefore the effect it has on your body.

Financial – Honestly, who can afford to eat out or order takeaways all the time? At the other end of the scale, you have people trying to make ends meet, and with no cooking knowledge to fall back on they’re having to rely on food that is much more likely to affect their health.

Social – Along with all the hard issues around health and money, it’s easy to forget how much food and cooking can affect your social life – whether it’s families, friends or strangers, so many social skills are learnt and developed around a dining table.

Food is such an important part of our lives, so why has cooking fallen off the agenda and become a hobby, something for people to take an interest in, rather than an essential life skill?

So, with Co-op, we’re committing to take the bull by the horns and get people talking about how big a problem this really is, before figuring out if there’s a way we can help fix it.

Here’s where you come in… We’d love to hear your stories… Were you taught to cook? If so, how? If not, how does it affect your daily life? Do you see it as an issue?

Join in the conversation with us on Twitter @SORTEDfood, email us at, talk to us on Facebook, YouTube, MySpace, send a carrier pigeon…

We don’t care how you do it, just talk to us… Together we think we can really make a difference to our generation and those that follow us.

Love, hugs and kisses,

Jamie, Barry, Ben and Mike xxx

(PS… How did we do on the serious stuff?)