Exploring Food In Virtual Reality

Jamie chats a little about the reasons behind us exploring this incredible new technology. There’s also a step by step guide at the end to help you get started and make the most out of VR.

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Our mission has always been to get people into the kitchen cooking great food – and we do that in a number of different ways. Sometimes it’s through education, teaching people how to cook – just have a look at the work we’re doing with Co-op to solve the #CookingGap in the UK. Other times it’s by entertaining people through videos such as The FridgeCam Show on YouTube.

But one of the areas that really excites us is trialling new technologies and figuring out how to use them to inspire and excite people around cooking.

Today marks a very special day for that last point.

Not only are we launching a brand new website that showcases food to the max and makes it easier to find and upload the recipes that you want to cook (in fact, you’re probably reading this post on there now… Have a look around, let us know what you think) but we’re also proud to announce that we’re working with YouTube to explore Virtual Reality and all the opportunities that it opens up.

360 cooking

Building off the back of our first 360 degree video this time last year, which (as far as we can tell) was the world’s first 360 degree cooking video, the technology has now stepped up a few gears – improved camera quality, improved microphones with spatial audio that allow you to experience sound in all directions as well as just the video, new headsets that allow you to fully immerse yourself in this new world.

Our first video has just launched, the first in a series where we want to make you feel like you’re in the kitchen cooking up a meal with us.

Is it perfect? Not by a long shot.

Is it the best quality? Not yet.

Have we already worked out 500 ways to improve it? Of course!

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But it’s a start… The first steps in exploring how we can change the way people experience content around cooking – and we’re going to need your help to make it better… We’re learning all the time how to harness this new technology and your feedback is vital to improving the experience, making it more immersive and something that everyone will want to be a part of.

We’re living in an incredibly exciting time where technology is developing at a faster rate than ever before, and our collective job is to make sure we’re at the forefront of it, capturing people’s imaginations and forging the path for how we interact around food, cooking and content for years to come.

Can’t wait to hear what you think! Head over to the comments on YouTube or catch us on Twitter and Facebook. We’ve also written a handy guide on how to experience VR below.

Love Jamie and the gang x

THREE WAYS TO WATCH VR

1. Watch in Cardboard

1. Get Google Cardboard and assemble it

2. Open the YouTube app

3. Go to this video on the SORTEDfood channel, and start playback

4. Touch the cardboard icon . You’ll notice that the screen splits into two smaller screens

5. Check the quality is set to 4K. Adjust quality settings by tapping Menu , then Settings .

6. Insert your phone into Cardboard

7. Look around to view the video in 360 degrees

2. Watch on Phone / Tablet

1. Open the YouTube app

2. Go to this video on the SORTEDfood channel, and start playback

3. Switch to full screen, click the  full screen icon in the bottom corner of the video player.

4. Look around to view the video in 360 degrees by either moving the device or swiping with a finger.

VR Strip 4

3. Watch on Computer

1. Open Youtube in Google Chrome (other browsers are not supported)

2. Go to this video on the SORTEDfood channel, and start playback.

3. Switch to full screen, click the full screen icon in the bottom corner of the video player.

4. Look around to view the video in 360 degrees by either dragging the image with your track pad or using the directional arrows.

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